Proven demand, multiple failed sales teams, and the engineered process that finally scaled the backend.
A real estate professional with proven success in the short-term rental space created a coaching program to teach others how to launch and manage successful short-term rental businesses. In his first year offering a backend coaching product, he generated just over $50K in sales but aspired to scale his business to a much larger company. However, after multiple sales teams failed to scale his offer, he turned to us for help.
The business had a solid foundation with a low-ticket course leading into a higher-ticket coaching program. We helped them finalize the backend coaching product, and created a structured flow that led front-end course buyers to the backend coaching offer sales call. We focused on maximizing the number of customers who booked a call with our team to discuss the coaching program.
We crafted a scalable sales system and process designed to assess the needs of each lead and present the coaching offer in the most compelling way, then handled the recruitment, training, and management of the team running it:
As a result of these efforts, the business rapidly scaled its backend coaching program, achieving consistent monthly revenues of $500,000. With continued sales process refinement and optimization, we further increased their monthly revenue to $800,000. This exponential growth enabled the business to reinvest in marketing, attract more qualified prospects, and ultimately hit their target revenue goals.
