Case Study: Growing a Real Estate Coaching Business from $50K to $800K Monthly Revenue

This client struggled to launch a back-end offer, but needed help restructuring a winning offer for profitability and scalability first.

Background:

A real estate professional with proven success in the short-term rental (STR) space created a coaching program to teach others how to launch and manage successful short-term rental businesses. In his first year offering a back-end coaching product, he generated just over $50K in sales but aspired to scale his business to a much larger company. However, after multiple sales teams failed to scale his offer, he turned to us for help.

‍What We Did:

Added a Back-End Product

The business had a solid foundation with a low-ticket course leading into a higher-ticket coaching program. We helped them finalize the back-end coaching product, and created a structured flow that led front-end course buyers to the back-end coaching offer sales call. We focused on maximizing the number of customers who booked a call with our team to discuss the coaching program.

Sales Process Creation and Setup

With the customer journey in place, the next step was to develop a sales process that could effectively educate and convert these qualified leads into clients for the coaching program. We crafted a scalable sales system and process designed to assess the needs of each lead and present the coaching offer in the most compelling way.

Once the process was defined, we handled the recruitment, training, and management of a specialized sales team. Other efforts included:

• Hiring sales reps who aligned with the business's values and goals
• Training the team on the coaching product, the sales script, and the overall sales process
• Creating the necessary sales assets and automation to enable infinitely scalable sales systems.
• Maintaining regular communication with the clients and marketing team to provide feedback and ensure continuous improvement.
• Actively monitoring the sales funnel to optimize conversion rates at each stage.
  

Optimize and Scale

As a result of these efforts, the business rapidly scaled its back-end coaching program, achieving consistent monthly revenues of $500,000. With continued sales process refinement and optimization, we further increased their monthly revenue to $800,000. This exponential growth enabled the business to reinvest in marketing, attract more qualified prospects, and ultimately hit their target revenue goals.